You may have heard that website builders aren't great for SEO. This hasn't been the case for years. There are millions of sites made on website builders, and they're doing fine. More than fine, in fact.
Anyone can build a website and climb the rankings. The real trick is choosing the right builder for what you want to achieve.
Squarespace is a bit of a dark horse as far as website builders go. It's not the most popular, but it has a dedicated user base that (rightly) swears by its sleek design and scalability.
SEO usually isn't the first thing to come up when people are waxing lyrical about Squarespace. Is it any good, or is it something users tolerate because its design and scalability features are so strong?
The truth is somewhere in the middle. Squarespace SEO is an excellent option if you're already familiar with SEO best practice.
We've gone through and tested Squarespace's SEO features, seeing how it compares with competitors like Wix, Shopify, and WordPress. As is the case with most top website builders, the question isn't whether it's the best, but whether it's the best for you.
We've summed up our findings as pros and cons below, with a more thorough breakdown beneath. By the end of this piece, you'll know if Squarespace is the best option for you, and get some tips on how to use it to rank well too.
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