The digital world is ever-changing. New content is constantly being posted, new websites pop up every single day and the trends that govern it all are a rush to keep up with – and SEO is no exception. SEO, or search engine optimisation, is the process of optimising your website in order to encourage it's ranking at the top of search engine results and with the aforementioned rapid growth of the internet, the criterion for reaching that number one spot changes constantly. While companies such like Absolute Digital Media can aid you in your SEO journey, here, we're exploring the trends we could see in SEO for the rest of this year that you'll need to follow.
Mobile Ranking
The constantly rising level of mobile use is hardly news, but 2018 is already proving to be the year that businesses really need to ensure that their websites are mobile-friendly. This year has already seen Google roll out their new mobile-first index which puts optimised sites at the top of search results on mobile. A friendly, easy-to-navigate site that offers phone or tablet users a valuable experience are likely to be ranked first, whole those with no mobile site at all are unlikely to rank within the first few pages. They offer a mobile-friendly test for sites to see what they need to change to improve, and businesses are expected to start rolling out friendlier sites throughout the year.
Structured Data
While structured data has never been officially listed as a ranking factor for sites, the use of this within a page's HTML helps a search engine to generate rich snippets to increase and improve click through rates. While it won't directly affect your ranking, it can improve how users respond to your listing. With millions of potential results for a search, standing out is key to getting the clicks you need and the importance of this is only going to increase in the coming months.
Site Speed
If there is one thing you're going to focus on for your site in the coming months, your site speed needs to be it. Never before has speed mattered so much in SEO rankings, but with users demanding faster and faster response times, ensuring that your page loads in under three seconds is a must. User experience as a whole is the key to encouraging conversions and reducing your site's bounce rate, but with Google paying attention to loading speeds too, a faster site even has the potential to push you up in the rankings.
High Quality Content
Content has always been important, but this is relevant now more than ever. High quality content that is rich with keywords but not overdone can be a hard balance to find, but it's key to ensuring your site a position in the top page on Google. Even more so, relevant and fresh content will ensure that not only does Google pay attention to your site for rankings, but visitors are more likely to choose your site to browse. Sites with a recent timestamp will immediately look more relevant and as a result, we could see sites refreshing and rewriting much of his content.
2018 is looking to be a big year in the way of SEO. With businesses focusing now more than ever on having a strong online presence, the above trends could dominate the digital world in the coming months, so watch this space.
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