Switching to AMP might not Negate different search engine marketing & Google Algo concerns on a web page - The SEM post

the use of AMP is a captivating one.  for a lot of web site house owners, using AMP can lead to a raise in site visitors, but this is as a result of AMP receives priority placement, such as the carousel placements.  however it doesn't peculiarly get an further ranking boost outside of the average mobile fr iendly one.

however an enchanting query got here up about even if the use of AMP may help a site that's being impacted negatively overcome that demotion within the search consequences.

here's what John Mueller said:

as far as I remember, AMP would now not enhance rankings, it just indicates your web site slightly otherwise so of course, depending on how you song the rankings of your web site, if your website is shown, as an instance, within the excellent reviews carousel, then that might possibly be anything that seems like a rating increase there.  but lots of these search facets can be found for any class of page, so from that aspect of view, it's now not that you'd instantly get a rating enhance just for you from the use of AMP.

We consider AMP is a very good technology, a great strategy to make pages really massive and in fact usable, so i might totally inspire americans to try it out however I wouldn't do it with form of the mindset of "i will be able to put into effect AMP after which i'll get this automatic rating raise in Google and all my troubles will be long gone."  You could have all the regular issues around web search where you ought to make a very first rate web page.

He additionally principally mentions content material best.  dangerous content is still unhealthy content material, in spite of the way it is formatted.

which you can't work around bad content material and just location it within a special type of HTML structure essentially and count on that all of sudden this lessen pleasant content or dangerous content material could be seen as more essential by means of the quest engine algorithms.  So I consider it's essential to set expectations there.

So while AMP basically has its advantages, such as the top rate carousel placements on mobile, it isn't a quick fix for different web site issues which are inflicting the website to not rank as neatly in Google.

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Jennifer Slegg is a longtime speaker and professional in search engine advertising, working within the trade for just about twenty years. When she is rarely sitting at her desk writing and dealing, she can be found grabbing a latte at her native Starbucks or planning her next shuttle to Disneyland. She constantly speaks at Pubcon, SMX, State of Search, Brighton search engine marketing and extra, and has been proposing at conferences for over a decade.

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