Company Overview
Grainger is a broad line, business-to-business distributor of maintenance, repair and operating (MRO) supplies and other related products and services. More than 3.2 million businesses and institutions worldwide rely on Grainger for products such as safety gloves, ladders, motors and janitorial supplies, along with services like inventory management and technical support. These customers represent a broad collection of industries including commercial, government, healthcare and manufacturing. They place orders online, on mobile devices, through sales representatives, over the phone and at local branches. Approximately 5,000 suppliers provide Grainger with more than 1.6 million products stocked in Grainger's distribution centers and branches worldwide.
Position Description
Primary Function
-Lead SEO data tracking and reporting processes to identify performance trend and key opportunity to improvement in our organic search program
-Develop and execute SEO strategies and tactics to drive organic search traffic, revenue, and acquisition for Grainger branded websites.
-Research, monitor and analyze SEO performance and identify improvement opportunities
Primary Duties & Responsibilities
-Maintain weekly, monthly and ad-hoc SEO reports and dashboards to track business KPIs and other SEO specific metrics, such as organic search ranking, crawling and indexing status, page engagement, and competitor analysis
-Perform keyword research and data analysis to provide recommendations on new content creation
-Work with content marketing team on content updates for improved audience based keyword targeting
-Collaborate with business partners to ensure SEO best practices for architecture, content and linking are met
-Identify and apply search insights and behaviors for different personas of our targeted customers
-Provide copy editing that will increase search visibility and align with Grainger brand
-Lead projects to optimize site/page structure, crawling, indexing and key page elements and tags
-Conduct content audit and analysis to identify opportunities to improve architecture and content development
-Lead link building opportunities with relevant and authoritative domains
-Research and test new ideas, trends, and technologies within SEO, Content Marketing, Social and other Digital Marketing channels
-Create and implement cross channel/functional projects to achieve goals on the company growth map, especially with PPC, Display, and Social Media channels
-Develop and deliver SEO training sessions to educate organization on the capabilities, uses and benefits of SEO
Position Requirements:
Preferred Education & Experience
-3-5 years experience in SEO
-Solid understanding of SEO best practices, historical trends and industry developments, including international and mobile SEO.
-Strong knowledge with website analysis using a variety of analytics tools (Adobe Analytics, Google Analytics, Coremetrics, etc.)
-Experience in keyword research and landing page evaluation process
-Working knowledge with SEO technology tools (seoClarity, Brightedge, Moz, SEMrush, Majestic, Screamingfrog, Google Adwords Keyword Planner, etc.)
-Experience working with SEO agencies and/or SEO platform partners
-Self-motivated
-Strong problem-solving and analytical skills
-Experience with both organic and paid search program is highly preferred
-Strong relationship building and influencing skills
-Excellent written and verbal communication skills
-Ability to work successfully with cross-functional teams & brands, handling multiple projects and meeting tight deadlines
-Project management and time management skills are essential
-Familiarity with Google Search Console and Bing Webmaster Tools
-Good understanding of HTML, XML, CSS, and JavaScript to determine the SEO status and effectiveness
-High-level proficiency in MS Excel, PowerPoint, and Word
-BS degree required
EEOC Statement
Grainger is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
0 comments: