SearchCap: Google new video ad format, SEO checklists & more - Search Engine Land

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google launches Outstream Ads to boost video reach beyond YouTubeApr 18, 2018 by Greg Finn

A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist.

The 40-point SEO checklist for startupsApr 18, 2018 by Pratik Dholakiya

Startups can't afford to miss a SEO trick when it comes to launching a new site, says Contributor Pratik Dholakiya. Here's a checklist to help keep you on track.

Compare 15 marketing automation platformsApr 18, 2018 by Digital Marketing Depot

Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex multitouch buyer ecosystems. The latest edition of MarTech Today's "B2B Marketing Automation Platforms: […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: