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When you are advertising and ready to hire top talent, it's important to have a strong, consistent and well-optimized presence on job posting sites, high-traffic job boards and LinkedIn.
If a job candidate is interested in your company, he or she will immediately go into research mode and scour the Internet for more information. You should expect job seekers to visit your company website to learn more about leadership, culture, and other available jobs in their field.
For employers and site owners, you can improve the job seeking experience as well as your company's recruitment pipeline by building out and optimizing a careers section on your site.
With Google for Jobs, Google prioritized helping both job seekers and employers by enhancing the search engine results page (SERP) user experience (UX) for job postings.
Now, job postings will have more prominent placement in SERPs for job-related search queries. You will see SERP features like a company logo, reviews, ratings, job details, and a dedicated job search user interface (UI) that lets searchers explore jobs without leaving the SERPs.
This new user experience enables job seekers to focus their search queries based on these specific factors:
[Read the full article on Search Engine Land.]
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.
About The Author Thomas Stern oversees the architecture and evolution of our services lines as Chief Innovation Officer at ZOG Digital. He has over 10 years of digital marketing experience through a range of industries like retail, insurance and travel/hospitality. He has been featured in numerous digital marketing publications, has received graduate level internet marketing education and is a board member of Search Engine Marketing Professional Organization (SEMPO) Arizona. Follow us on Twitter @ZOGDigital.
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