The guys at SEO & Web recognised that it was time for a new website design. Despite the success they had achieved with the site's existing look, the agency was well aware of the need to embrace new techniques and put their best digital foot forward
By integrating a new design, the company is able to achieve an online presence that can match their reputation in the SEO world.
The team knew exactly what they wanted from their new site. It would have to be simple, sophisticated, and — most importantly of all — incredibly simple to navigate. Of course, given their abilities in the area, it would also be fully optimised.
SEO & Web's head of development, Rich, thought long and hard about what their new site should deliver. He wanted to ensure that all vital information was easily accessible, so that no visitor had to go digging to find the information they wanted. This led the guys towards choosing to display their services list not only in the standard menu bar, but on the landing page itself, helping customers to quickly find the section of the site they wish to view.
In an effort to provide further assistance to users, the SEO & Web team chose to include a direct link to their free SEO Audit service on every page.
When it came to considering their new portfolio section, the dedicated team knew that this area was of utmost importance to their users. They chose to integrate a modern, clean aesthetic on their portfolio, which could be easily accessed from the primary menu. They chose to split the portfolio into a number of different sections so that customers could browse the portfolio areas most closely pertaining to their requirements.
At SEO & Web, the crew fundamentally understand the need for engaging, dynamic content, so the decision was made to include customer reviews and a latest news section on their homepage. This, combined with an eye-catching but easily-read red and white colour scheme, ensures that the new site is dynamic and appealing to visitors as soon as they arrive on the site. All of the information is immediately to hand, which helps to allow for an effortless user experience.
In terms of visitors, the guys understood that a number of different types of visitor would be attracted to their site. That's why they sought to tailor their website to suit the needs of each visitor type. For visitors who wanted to browse and learn more about the company, they included easily-navigated information about the company and provided easy-access to the portfolio.
Secondly, for visitors who wanted to contact SEO & Web's expert team as soon as possible, the company integrated their telephone number at the top of every page, along with a fixed menu position for contact information.
Visitors could also use social media to contact the company, via social links placed in the footer of the site. This allows for ease of access to pertinent information for visitors who wish to establish contact with the company as soon as possible; as veterans of the fast-moving online world, Rich and the SEO & Web ensemble knew this was crucial.
Lastly, the SEO & Web team sought to satisfy those who want to request a detailed quote, or further information, by connecting them with the department most relevant to their needs. As a result, the company chose to include an easy-to-use web contact form, which allows customers to contact a specific department of the company. This section is further enhanced by the inclusion of their opening hours, so prospective customers know when they may be able to expect a response to their query. The company are confident that this open, transparent approach to providing contact information will provide much-needed clarity to all users.
Thanks to the company's innate understanding of what their users require from the site, further enhanced by comprehensive research on the subject, Rich and the whole SEO & Web squad are confident that their new site is able to deliver results for the company and an enhanced experience for the user.
About SEO & Web Ltd
SEO & Web Ltd provide a variety of services related to digital marketing. They specialise in providing SEO services in Essex and beyond and Pay Per Click management. The company prides themselves on their ability to deliver an outstanding service to their customers without having to rely on buzzwords or overly-complex technology. Their plain-speaking, efficient, and genuinely innovative service has proven popular with a wide range of customers in the past, and the new site looks set to help the guys at SEO & Web continue to deliver an outstanding quality of service in the future.
For more information on SEO & Web, contact:
Contact Name: Rich Barrett Role: Head Of Development Company: SEO & Web Ltd Contact Email: click to reveal e-mail Contact Phone: 01245333400 Company Website: https://seoandweb.co.uk More Details: https://seoandweb.co.uk
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