A well-optimised website means that more potential customers will be able to easily find you. But how do you optimise your website for the best results?
We asked the marketing experts at Absolute SEO Agency to share the latest, tools, tactics and tricks that will help you optimise your website and bring more potential customers to your door.
1. Site SpeedSite speed is arguably one of, if not the most important aspect of SEO. With customers wanting their information within a minimal amount of time, it is important to fully optimise your site speed to promote quick and efficient usage.
According to a recent study, it was found that if a page does not load within ten seconds (though suggested speed is less than 2-3 seconds) most find an alternative website.
This is significant as it can lead to click bouncing, meaning that you are losing potential clientele and money before they even read into your product or service.
2. User ExperienceUser experience is also an important factor in terms of SEO, as the easier the website is to navigate, the more likely it is that your visitors will remain on your site and turn into conversions. This is because a service is being offered and in general, consumers prefer when it is simple to get the required information quickly.
If a website is large and difficult to navigate, this is likely to discourage the user and convince them to find the information elsewhere. This in turn loses conversions and click through rates drop which then negatively affect the website rankings.
3. Social MediaSocial media is a key tool within SEO as it can work in synergy with the website by using likes and shares as a form of promotion. This level of increased outreach has the potential to bring in new customers and push your website further up the rankings.
This SEO tactic is particularly effective as it allows you to build a following organically through gaining followers and through external links. These external links then gain more traffic and increased trust flow, allowing a brand to be built whilst promoting the website.
4. Key Word AnalysisAnalysis of key words can both positively and negatively impact a website.
In order for it to work effectively, it is important for the webmaster to look at the most searched word that links to their site when searched and insert that into not only the content around 2-3 times each, but also into the sites meta description.
This is a beneficial tactic because it focuses on each websites individual purpose and tailors it to certain Google search terms.
5. Content MarketingThe implication of content marketing in the form of guest posts and blog posts is also beneficial to the SEO tactics of a particular website, as it promotes natural links between websites promoting one another which in turn creates a back log.
This back log is important to the rankings of Google as it helps to promote the website effectively due to the nature of the algorithm.
The content that is written is based around a specific topic and features a link to the website you are promoting embedded within it, therefore creating effective and valuable links between the websites that in turn benefits the rankings of both.
6. Get Ahead of the CompetitionIn addition to an effective SEO campaign, it is also crucial that the website be fully optimised and easy to navigate. This will encourage an increase in the site's click through rate and allow potential customers to get the information they need, or to get in touch with you instantly if needed.
With each of the above elements in mind it is easier than ever to fully optimise your website in order to get the top results out of Google searches.
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