To protect the enterprise's recognition, i'm going to use a made up business to clarify what's going on and hope one of the most specialists here can supply guidance.
business Pseudo identify: WallyWatches.comSells wrist watches. assume that 90% of people use search time period "wrist watch" rather than just "watch."
company sells 10,000 different kinds of watches.
PRODUCT NAMESIn order to prevent replica content and to no longer be viewed to be keyword stuffing, the product names do not include the phrases "wrist watch." instead, they are named according to the graphic on the watch face, e.g. "brilliant solar," or " crimson Barn."
PRODUCT URLSThe Product Names are integrated into the URL, so URLs for every single product take the type of:WallyWatches.com/purple-barn.htmlNote that neither "watch," nor "wrist watch," appear within the URL.
TITLE TAGSFor the product pages, title tags take the type of "crimson Barn - Rustic - store by way of class"
H1The product names also serve as the H1, so no mention of "wrist watch," or "watch," there.<><><><>The company's SEO expert has been with the business for a extremely long time and has a very close relationship with the proprietor. The web optimization man is adamant that we not encompass "wrist watch" within the product names or within the URLS (not even for brand spanking new products going up that would have no external hyperlinks pointing at them).
He has agreed to exchange the title tags, but some will encompass "watch," some will include "wrist watch," and others will consist of "time piece," dependi ng upon how many characters, when introduced to the p roduct identify, will equal 70.
As for the H1, he is agreed so as to add the time period "watch," to each of 10,000 SKUs, however not "wrist watch," (which is 90% of searches).
The SEO guy tells me that it is unimportant to have "wrist watch" in our product names, could even be detrimental to have the term in there as it may be considered as key phrase stuffing, and an absolute no-no to have them within the URLs (even for brand spanking new products).
He says that we've quite a lot of content in each product web page that identifies the product as a wrist watch. That our negative search consequences will increase as I make contributions interesting descriptions for each watch. That we now have "class pages," for diverse product groupings and those pages have exquisite content material and rank neatly in search effects. word: We do... but a ways fewer people search for "Rustic Wrist Watches" than do "Wrist Watches."
at present, for the quest time period "wrist watch," we display up on web page three or 4. All of our rivals, including more moderen agencies, businesses with fewer items, corporations simply no longer as good as us are kicking our butts. all of them use the time period "wrist watch" in their URLs, Product Names, Title Tags, H1s, and so forth.
Most of them have worse descriptions than ours (one makes use of the accurate same description for every product). lots of them do have more hyperlinks than we do... but not all. web optimization guy tells me our bad consequences are mostly as a result of not satisfactory hyperlinks... so I have to write content that other sites will hyperlink to.<><><><>Your suggestions? Please!Thanks,
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