BOISE, Idaho, March 5, 2018 /PRNewswire-iReach/ -- 2 The Top Marketing, Inc. shares some of the top SEO factors being overlooked by businesses, webmasters and entrepreneurs. Good SEO practices are vital for the visibility of your site and, ultimately, the success of your business. Too many marketers, however, tend to make some of the same mistakes, and those mistakes can slow down and even de-optimize some of your SEO efforts.
"A lot has changed with search engines and understanding how adjustments to key site attributes can gain traffic is the crux of SEO", says Dan O'Donnell, and SEO specialists at 2 The Top Marketing, Inc. "It isn't about jamming keywords onto a web site, it is about solving a search query and presenting your web site in the best light possible."
Always keep track of key metrics and analytics. If sales are good, engagement is good, and you seem to be getting enough page views, it is easy to neglect crunching the real numbers for your website. The problem, though, is that now you don't know what content is performing well and what pieces are under-performing. If you did, you would be able to serve more relevant content and boost your rankings even further.
It is an SEO imperative that you work to build back-links to your own content. This goes back to the effectiveness of back-linking. When we say "relevant" content associations, we mean it. Anyone can drop a link in the middle of an un-related thread, but dropping it in a relevant conversation leads to actual traffic. When the source of the link is the same as the source of the traffic, it's an SEO win/win.
Site speed is a critical factor to analyze in any SEO or marketing campaign. If your page load times are lagging, your visitors are bouncing. Make sure that you have a hosting plan that can handle the volume of traffic you generate and that your content is optimized for fast load times. Compressing image and video files (without sacrificing quality) is a great first step. You can go the extra mile by considering cloud hosting for larger files to minimize stress on a shared web server.
If your SEO practices meet more than a few of the above descriptors, it is time to take action to fix the problems you recognize. Doing so will net you some significant rewards in terms of both engagement and rankings for your website.
Media Contact: Dan ODonnell, 2 The Top Marketing, Inc., (208) 906-2867, info@2thetopmarketing.com
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SOURCE 2 The Top Marketing, Inc.
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