SEO teams at enterprises are constantly trying to keep ahead of the evolving ranking factors in Search. Our infographic this months, powered by Northstar Inbound, uncovers some of the current realities and trends that matter to SEO teams everywhere. The results help answer questions like what strategies were working well for enterprise-level SEO teams? Based on a survey of SEO specialists in enterprises across the US that delivered insights on the prominent trends that are gaining momentum in this space, we have the following key takeaways:
- More than half of the surveyed enterprises spend more than $5,000 a month on SEO.
- For nearly 40% of respondents, Content Development was the most pressing SEO issue in 2017.
- Google Analytics is the most used tool for monitoring and dissecting traffic.
- Technical onsite optimization was the most successful SEO strategy over the past 12 months across organizations.
- Demonstrating ROI and securing SEO talent are both an obstacle for in-house and agency SEO specialists.
- Page speed and indexation are the top technical concerns for SEO teams.
Let's have a look at the findings of the research conducted by Northstar Inbound to assess the SEO industry's trends, in terms of spending & priorities, strategies & challenges and measurement & analysis parameters in this infographic below.
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