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I attended the SEO Ranking Factors session at this year's SMX West and enjoyed listening to the panelists present their opinions, experiences and ideas.
Any discussion of ranking factors raises a lot of emotions and controversy, and this was no exception. It is important to understand how to use information from these types of sessions: None of the data is fully conclusive, and it should always be taken with a grain of salt.
What it does tell us is the types of things that matter in the market, not what factors directly drive rankings.
That said, our panelists shared some great insights, so let's dig in!
[Read the full article on Search Engine Land.]
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.
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