SEO 13 Mar, 2018
Google's Latest Algorithm Update + A Layman's Guide to Search EnginesBy Zac Heinrichs and Justin Brasser
The Google algorithm has changed! I repeat, the Google algo has changed! Quick, grab your laptop, an emergency thermal blanket, and lock yourself in that bunker with a six-month supply of soylent! Wait… that's not a surprise at all… Google has said time and time again that there are changes made daily. This time around,… Read More
SEO 20 Feb, 2018
How to Implement Hreflang & Canonical Tags CorrectlyBy Julie Goodman
On the surface, both the hreflang tag and canonical tag do similar things – tell search engines which version of a page they are supposed to index and deliver to particular searchers. However, these tags do not have the same function. They are not the same thing. As digital marketers, we keep abreast of the… Read More
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SEO 16 Jan, 2018
The New Character Length for Google SERP Snippets & Meta DescriptionsBy Zac Heinrichs
Just in case you hadn't heard yet, On December 1, 2017, Google (read: Danny Sullivan) officially confirmed that the maximum length of a snippet in their search results has increased to about 320 characters. How long should my Meta Description be? Google is now saying that the maximum length for a snippet in search results… Read More
SEO 9 Jan, 2018
How Site Pagination and Click Depth Affect SEO – An ExperimentBy Matthew Henry
We've all seen pagination links — those little numbered links at the top and bottom of multi-page content. They are used on blogs, e-commerce sites, webcomics, gallery pages, SERPs, and multi-page articles. From the human visitor's point of view, pagination is pretty simple. If you are on page one, and you want to see… Read More
SEO 4 Jan, 2018
5 Ways You Probably Let E-commerce SEO Slip for The Holidays and What to Do NextBy Amanda Putney
There's a chill in the air, some of you even have snow and ice. For most people, it's been a busy time of year. For those in eCommerce, it hasn't just been busy, it's "someone come dig me out of this avalanche" busy! That was the case when I was working in eCommerce before coming… Read More
SEO 2 Nov, 2017
Where To Start With Amazon MarketingBy Timothy Johnson
Amazon Marketing: Why It's Important There are hundreds of millions of active accounts on Amazon. Moreover, nearly half of internet shoppers go directly to Amazon instead of starting with a search engine like Google when they are looking to make a purchase. Those are staggering numbers. But chances are you don't need convincing that Amazon… Read More
SEO 31 Oct, 2017
The Grim Specter of SEO Past – Happy Halloween from PortentBy Colin Parker
We interrupt your regularly scheduled blog to bring you this Halloween-themed SEO lesson. When your team is full of brilliant SEOs and digital marketers, Halloween bake-offs (and pretty much every other holiday function) risk getting into the deep end of the nerd pool pretty quickly. The Portent team had already put together a blog post… Read More
SEO 6 Sep, 2017
SEO Fallacies That Must Die: 2017 EditionBy Ian Lurie
SEO folks are trend victims. Someone presents a new acronym, an idea, or a tool and we all pile on. Then we chase those nibbles of knowledge, good and bad alike, without thinking. And we land in deep pits lined with sharp, nasty sticks. These ideas must go: 1: TFIDF Score Predicts Rankings A higher… Read More
SEO 5 Sep, 2017
6 SEO Best Practices for EventsBy Shannon Walsh
There are so many moving parts when running an event large or small that it's easy to let online optimization be an afterthought. Sidelining SEO, however, means missing out on a lot of organic visitors and awareness. A solid organic presence makes a huge difference in attracting more attendees' year after year. Here are five… Read More
SEO 11 Jul, 2017
Complete Guide to 4xx HTTP Status Codes by an SEO DadBy Zac Heinrichs
(A post only an SEO or Dev could love) Not too long ago, the Portent SEO team was sitting around in a meeting when we came across a 4xx level HTTP status error and couldn't remember the meaning. Might have been a 410 or a 418… Anyway, when you have a flock of SEOs in… Read More
SEO 10 May, 2017
Wisdom from the Trenches: An Interview with BloomNation's Eric Wu on SEO, Product, and MarketingBy Julie Goodman
This is cheesy but true. It takes a village of phenomenal people to "raise" and train good digital and search marketers. As SEOs, Product Managers, and Social Media strategists, our work is not created alone in a vacuum. We don't simply apply a static set of best practices and hope for the best. We need… Read More
SEO 14 Apr, 2017
Video SEO in 2017 Best Practice GuideBy Jared Amyakar
According to a HubSpot survey, video is now the most popular kind of content consumed online (when text based content types are spit into categories). Users are certainly more likely to consume it thoroughly since skimming a video takes more effort than written text. They either watch it or they don't. Companies like Google and… Read More
SEO 12 Apr, 2017
Technical SEO: BS. Own it. The Slides and the LinksBy Ian Lurie
Here are the slides and links from "Technically, SEO," in which I ranted, raved and talked about technical SEO for marketers. This focuses on issues I found on automotive industry sites, but it all holds true everywhere. The Deck BS: Own It – Technical SEO for Marketers from Ian Lurie Random Me, on Twitter I… Read More
SEO 28 Mar, 2017
5 Signs Your Agency Is SEO CluelessBy Ian Lurie
Big agencies throw "SEO" on their services pages the way I throw exercise clothes into my suitcase: They know there's no way in hell they'll use it. Another "big-time" agency just did it, and I've got steam coming out of my ears because this means another list of Fortune 1000 clients will get second rate… Read More
SEO 23 Mar, 2017
5 Common SEO Mistakes You Should Fix Before Your Next AuditBy Shannon Walsh
Want to get more for your money on your next SEO audit or site review? After two years of reviewing sites offering everything from dog food to process automation, (I still have no idea what that is either), I decided to put together this half-blog-post-half-PSA covering a few of the most common SEO mistakes or… Read More
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