Is your search engine marketing/SEM utility tool or company beneficial of a Search Engine Land Award? - Search Engine Land

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For the first three years of the Search Engine Land Awards program, we made a aware choice no longer to encompass awards categories reminiscent of "most effective website positioning software" or "surest SEM tool". The common sense behind this option had many layers, however among the many precise causes:

Judging all equipment in my view would require access and critical time to consider tool points.

equipment and platform decisions are inherently challenging for consumers – finances, consumer seats, implementation needs, etc range enormously throughout a wide scope of users, and settling on a restricted few does a disservice to the neighborhood at colossal.

As an impartial book, we simply cannot advocate a "right 10" or finest winner among the many useful tools purchasable in the industry.

youngsters, there isn't any denying that lots of the SEO tools and SEM platforms obtainable in the business supply inherent value to both users and the community at massive, whether you're an existing customer or potential one.

That's why for 2018, we decided to take our own ingenious method to this often requested award, with the aid of creating a class to appreciate those application tools and systems that are employing their extensive customer datasets to derive floor-breaking insights and actionable innovations for search engine optimization and SEM gurus to implement in their marketing efforts.

similarly, there are many corporations – each small and large – in addition to gifted particular person consultants, who've also published massive analysis findings in accordance with customer records, aggregated statistics from a lot of sources or used other mechanisms equivalent to surveys. As such, there's a parallel category to appreciate analysis carried out from the consulting factor of view.

What are we trying to find?

for the reason that these certain classes are new this 12 months, we've left the necessities a bit huge in nature. That potential it's pretty huge open so far as what may also be submitted – the first rate information is, you or your crew has already finished the work to produce many of the required submission substances!

both categories share the equal entry criteria (full particulars linked beneath) – but our simple intention is to discover resourceful research that strikes the quest business forward via proven hypotheses, quantifiable results and qualitative, actionable insights.  

Examples of qualifying industry research

here's by way of no skill an exhaustive listing, however they are standard examples of the types of analysis experiences and corresponding media we're looking for in submissions.

in case your web optimization or SEM utility or agency has performed and published industry research between January 1, 2017 and March 31, 2018, then we wish to hear all about it! It's feasible we ignored it the first time around, and with this new degree of consciousness in play, we are looking to be sure all imaginitive findings get their time in the highlight.

The ultimate closing date to enter the hunt Engine Land Awards is April thirteenth, and we'll be asserting winners at a unique evening experience all the way through our annual SMX superior convention on June 12th, in Seattle. See all of the classes here and get all started in your entries nowadays!

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concerning the writer Search Engine Land is a daily publication and guidance web page protecting search engine trade news, plus search engine marketing, PPC and search engine advertising information, strategies and techniques. particular content points, web site bulletins, notices about our SMX activities, and low sponsor messages are posted through Search Engine Land.