Is a 301 or 302 redirect best for SEO? - Search Engine Land - Search Engine Land

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In 2018, there's still some confusion about which redirect is top-quality to use for search engine optimization (SEO).

there are lots of articles within the search advertising business on the topic of 301 and 302 redirects, and a lot of suggest that a 302 redirect will now not circulate PageRank and that 301 redirects are top of the line for search engine marketing.

Is that nonetheless the case in 2018?  Let's look at what we comprehend.

the usage of 301 redirects

The brief reply to the query, "may still i take advantage of a 301 redirect after I are looking to permanently stream content from one webpage to a further?" is "sure."

in case you are looking to make certain the search engines like google keep in mind that your prevalent resource locator (URL) has permanently moved to a brand new region with equal content material and may pass hyperlink fairness, then yes, use a 301 redirect.

Does a 301 (or any 30X redirect) nevertheless flow PageRank? one more short answer: yes!

In 2016, Google spokesperson Gary Illyes (@methode) verified all 300 degree server-aspect redirects flow PageRank, in spite of no matter if it's a 301, 302, 307 or whatever thing else.

Gary Illyes (@methode) up-to-date his statement once more in 2017:

Gary Illyes has also recommended web page house owners "go together with some thing you love" as far as redirects go, as 301s and 302s to identical content both circulate the same PageRank.

And if you're simply concerned with Google, you don't deserve to be as worried about redirects anymore. in case you comply with Gary's tips and use the redirect you consider is most appropriate to the situation, you probably received't have many indexing considerations with Google.

youngsters, in case you're in the united states, Google might also no longer be the most effective engine to be troubled about; in 2017, Bing claimed to have 33 p.c of the market share:

Bing's webmaster guidelines nonetheless say, "Bing prefers you use a 301 permanent redirect when relocating content material, should still the stream be everlasting. If the move is temporary, then a 302 brief redirect will work fine."

Bing said in 2011 that 302s which look everlasting are eventually handled as 301s and pass hyperlink fairness, but when you need to make certain the link fairness is passed sooner, make sure to use a 301 earlier than a 302 in case you be aware of the redirect is not brief.

international

in case you're optimizing for users in China, where Google presently only has 1.5 percent of the market, you probably care extra about what Baidu and Shenma say about redirects than Google or Bing, and you should still use everlasting redirects for permanently moved URLs just to be secure.

most appropriate practice

in case you're redirecting one URL to equivalent content material, and you don't predict that content material to come back back to the original URL, and you desire the hyperlink fairness to pass ahead of later, use a 301 redirect. In widespread, which you could't go wrong with a 301 redirect for redirecting permanently moved equal content material for search engine optimization.

nonetheless at a loss for words? Use this fundamental flowchart as a positive e-book:

Opinions expressed listed here are those of the guest writer and not necessarily Search Engine Land. personnel authors are listed here.

about the author Bryson Meunier is the website positioning Director at Vivid Seats, is an search engine optimisation veteran with greater than 14 years event each agency and in-condo, and is a idea chief in permission advertising and marketing as a columnist and a general speaker on search engine marketing and cellular advertising and marketing.