Alexa.com Introduces New SEO Tools - EContent (press release)

Adding to its suite of competitive analytics tools, Alexa.com has enabled gap analyses that give marketers a shortcut to finding opportunities to help improve search performance and brand awareness. With the introduction of Competitor Backlink Checker and new updates to Competitor Keyword Matrix, marketers can now uncover and close any gaps in their keyword and backlink strategy that competitors have taken better advantage of.

The Alexa Marketing Stack already provides tools to help marketers find, reach, and convert their audience. The release of Competitor Backlink Checker and new additions to Competitor Keyword Matrix helps marketers prioritize their SEO and SEM efforts. It achieves this by unburdening the customer from the laborious task of piecing together disjointed information about competitors and the burden of discovering potential opportunities - common in legacy workflows.

The revamped Competitor Keyword Matrix provides richer insights into how competitors have strategized and performed in both organic and paid search. The matrix allows marketers to uncover keywords they can capitalize on that their competitors are already using to drive traffic. The data can be used to achieve specific goals, such as finding low-competition organic keywords, long-tail organic keywords, and keywords that show purchase intent. Among the new capabilities added to the Alexa Competitor Keyword Matrix:

Marketers can quickly see how competitors stack up against one another with a new Share of Voice visualization that summarizes high-level performance across all relevant keywords. The Share of Voice metric can be used to confirm whether the marketer's SEO and PPC strategies have improved their position relative to competitors.

The Keyword Clusters feature bundles keywords into related groups via an interactive visualization, making it easy for marketers to see popular topics worth targeting. Marketers can drill down into sub-clusters and keywords, providing a deeper level of granularity to drive specific ideas for content creation.

Competitors' paid search keywords are now included alongside organic search keywords, giving marketers insight into where their competitors are investing most—paid, organic, or both.

With the new Competitor Backlink Checker, marketers can visually compare backlinks for up to ten competitive sites at once, easily evaluating which websites are linking to most, or all, of their competitors. Furthermore, a gap filter helps them surface the sites from which they have not yet earned links. Armed with this knowledge, marketers can plan their backlink strategy and build an outreach list. Combined with Alexa.com's website traffic statistics, marketers will know which sites are most ripe to pursue for content promotion, ads, partnerships, and/or backlinks.