Writing for search engine optimisation has had a protracted history, and it supposed whatever thing many years ago that it does not imply these days.
We're in 2018. This year, what does writing for web optimization suggest? neatly, a bunch of things.
1. solving the searcher's query remember most -- writing that does not do this tends not to rank smartly (for long): as a result of engines have gotten so tons stronger, Google in specific, but Bing as neatly, have gotten so tons greater at pretty much optimizing for fixing the searcher's project, helping them accomplish the issue that they wanted to achieve, the writing that does the most effective job of fixing the searcher's assignment tends to be essentially the most highly prized. Stuff that doesn't, writing that doesn't do this, does not are inclined to rank well, does not are likely to rank for long. which you could every so often get to the accurate of the hunt results, but you are going to well-nigh certainly at all times be taken out via someone who does a very good job of solving the searcher's question.
2. Intent matching concerns much more in 2018 than exac t keyword matching: these days, no credible web optimization would tell you to create a web page for blue watch and blue watches or blue watch add-ons and blue watch accessory or even blue timepieces and blue watches, might be if you are concentrated on clocks too. in this case, it be really about deciding what's the searcher's intent. If many key words share the equal intent, you know what? We're going to move ahead and create a single page that serves that intent and all of the key terms or as a minimum most of the key words that that intent is represented via.
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