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a new web site may still be a chance to enhance website positioning, conversion fees and digital marketing as a whole. regrettably, it will probably also be an invitation for disaster — if the right steps aren't taken to ensure a clean transition from ancient web site to new, that you may hurt the search engine optimization equity your web page has labored challenging to build over the years.
listed here, I take a glance at everything you should trust all the way through a website redecorate to be sure you retain and enhance your current search engine rankings and site visitors. (As a primer to this column, a superb knowing of search engine optimization as it pertains to web design is fundamental.)
for many groups, organic search will also be the greatest driver of web site traffic. And, in these instances, damage to web optimization throughout a redesign may also be catastrophic. right through the 19 or so years I actually have been playing round at this, I have viewed some precise horror reports, however one in certain has at all times stuck with me.
[Read the full article on Search Engine Land.]
Opinions expressed in this article are those of the visitor author and never always marketing Land. staff authors are listed right here.
about the author Marcus Miller is an skilled search engine marketing and PPC consultant primarily based in Birmingham, UK. Marcus focuses on method, audits, native SEO, technical SEO, PPC and simply often helping companies dominate search and social. Marcus is managing director of the uk web optimization and digital advertising company Bowler Hat and additionally runs wArmour aka WordPress Armour which specializes in helping WordPress house owners get their security, website positioning and site preservation dialled in devoid of breaking the financial institution.
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