RE: recent local seo strategy
2018 Local SEO Strategy Planning1. Many Business Aren't Optimizing for Local Search or Doing It Wrong:Location data such as city, address, neighborhood, and landmarks should be consistently and accurately be a focus of all on-site and off-site local search optimization activities.The first priority for showing up in local and map search results is to optimize your Google My Business Listing by filling it out in its entirety, adding photos with your location in the tags, and getting continuous positive reviews posted to your Google listing.2. Online Reputation Isn't Solely Under Your Control:Reputation Management has to be a part of your local SEO strategy going forward. Ensure you have a Reputation Management process in place that gathers feedback from customers, handles negative experiences before customers hit review sites, and pushes your happiest customers to leave reviews on sites that matter most to your business.Mobile Smartphone and Tablet Users are Increasing – and They Demand Mobile Friendly Experiences:Go beyond mobile-friendly and make your website an ever-mobile-loving marketing tool. Optimize all aspects of your website for a pleasant experience for people on their smartphones looking to spend money today. While you're at it save some trees and figure out a cost-effective way to add digital coupons for mobile users to your POS system.
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